What we are doing to create a #brightFuture for our daughter

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Truth be told, I have never particularity given too much thought to “green issues”, especially not before we had our daughter. My husband and I lived busy lives (poor excuse, I know) and were generally out and about a lot. Yes, we did our bit by recycling, but that was pretty much it. However, when our daughter was born, I started to consider the future a lot more. All of a sudden there was just not my generation to think about, but also our daughter’s one.

Unilever recently created the #brightFuture initiative which focuses on small changes that can make  big differences and how we can build a world where everyone lives well and lives sustainably. Since the launch of the Sustainable Living Plan, Unilever has helped 482 million people to improve their health and hygiene, including thorough hand washing, improving self-esteem and oral hygiene. As part of the initiative, BritMums and Unilever wanted to know what steps parents take to help in creating a #brightFuture for their children. We accepted the challenge. Here are our thoughts on this matter.

  • Recycling: I believe that this is one of the simplest steps to take – our district council offers a brilliant recycling programme and we are provided with all sorts of bins that are emptied regularly – all there is for us to do is separate our rubbish and sort it into these different bins
  • Walking: We are trying to walk wherever possible and try to avoid using the car too much (this is definitely a new development after we had our daughter – a few years ago, I would take the car even for a short, walkable distance), Not only do we see a drop in our petrol costs, but we are getting a lot more fresh air and doing our bit for the environment at the same time. Our daughter just started primary school a few weeks back. We try and walk to and from school frequently and only sometimes resort to taking the car (usually if we are running late or it is absolutely pouring it down with rain).
  • Saving paper: Our daughter loves to draw and is very much into her arts and crafts. From an early age though, we made sure that she knows not to waste paper. We do let her draw as much as she wants to, but she knows to not just draw one line on a piece of paper and then take a new one. I also keep certain scraps of paper such as bits of wrapping paper (that would have normally gone straight into the bin) for her craft box. Quite often, I will also keep hold of junk mail letters. I find that a lot of the time these include an empty page (usually on the back) and make for brilliant paper for a quick drawing.
  • Saving electricity: We try and make sure that all lights are switched off in rooms that we are not using at the time
  • Hybrid car: my husband recently returned to driving to work, so we needed to get another car. He chose a Honda Insight, as it gives excellent fuel economy and low emissions and encourages you to drive in an environmentally friendly manner.
  • Support brands that focus on improving environmental issues such as Unilever. Not only do I like using Unilever products as they do a brilliant job (Persil has always been my preferred detergent), but they are constantly coming up with fantastic supporting campaigns  For example: Domestos is committed to helping 25 million people gain improved access to a toilet by 2020. Persil has backed a global initiative “Learning for Tomorrow” partnering with UNICEF to help give children in some of the word’s toughest areas the opportunity of a quality education and Dove has developed The Dove Self-Esteem Project which worked closely with leading psychologists, academics and experts to create materials, making a postive impact on 19 million young lives.

Which steps are you taking to create a #brightFuture for your children?

This post is our entry for BritMums #brightFuture Challenge, sponsored by Unilever.

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